A Smart Start

Back to School isn’t just for kids

The Warehouse and Warehouse Stationery needed to make an impact during a messaging-dense time; back to school. Not only that, but for the first time, they needed a campaign for both brands, at the same time.

So, to connect with all students on their way back to the world of learning, no matter their age, we told the story of a tight-knit family preparing for the big first day. Not just for the very nervous young daughter, but for another nervous family member too…