DistractAds - ADHDNZ

5 Axis Finalists 2021

Radio ads with ADHD

This was a passion project of mine, to help undiagnosed ADHD Kiwis.

Because up until I was 22, I was one of them.

Over 160,000 adult Kiwis live with ADHD, but less than 20% of them have a diagnosis. Research shows getting a diagnosis improves productivity, quality of life, and self-esteem in adults living with ADHD, so how do we help them recognise their condition? 

If there’s one place you need to stay on topic, it’s in an ad. So we “hijacked” three of our clients’ radio ads, and gave them ADHD.