Obvious Isn’t Always Obvious

Daily life, hacked

Škoda has been known to New Zealand car fanatics for decades as a pretty low quality car, thanks to a lacklustre introduction to the NZ market way back in the day.

And the rest of the country didn’t really know it existed.

So Škoda NZ needed to reintroduce itself to Aotearoa, and what better opportunity than the launch of their new electric SUV?

That meant it was time for Škoda’s first NZ brand ad, showing off their point of difference - being simply clever.