Vogel’s vs Vogel’s

Getting Kiwis fired up about toast

For a loaf of strangely dense bread, Vogel’s has an even stranger place in Kiwi’s hearts. We love it so much, Kiwis frequently stuff a suitcase full of the stuff to bring it to our beloved expats overseas.

And love that intense makes the way our Vogel’s is prepared incredibly personal.

Ask any Vogel’s-loving Kiwi and they’ll tell you how particular they are about it - Vogel’s is meant to be eaten one specific way, and that way is exactly the way that particular Kiwi likes it.

So we thought we’d spread some chaos. We decided to “find out the definitive best way to eat Vogel’s,” by running polls on social media. And as you can imagine, New Zealand had some strong opinions they were willing to fight tooth and nail to defend in the home of rational debate - the comment section.