For A Night On The Waters

BADC 2024 - Copywriting Craft - Campaign - Bronze

Featured in Lürzer’s Archive - Issue 227

Staying stone-cold sober in plain sight

3 Peaks is an Aussie water brand, sourcing their pure spring water from the aquifer below the owner’s family farm. What makes their water stand out amongst the overcrowded bottled water sector is the simple fact that theirs isn’t bottled. It’s canned.

What makes canned water great? If you’re out with friends but wanting to stay sober, you can grab a can of 3 Peaks and people will be none the wiser. And anyone who doesn’t drink will tell you this - you can still have a great time, even when you’re sticking to the waters.

So we ran a series of long copy print ads, digging into the wonderful pandemonium that can be had while completely sober.