Beat Bozza

Hyundai wanted to give away their new i30, through its sponsorship of the Australian Football A-League, and their partnership with one of the most notorious ex-goalies in history; Mark Bosnich.

So instead of giving away a car, we made it a competition. Because Bozza decided he liked the i30 so much, he wanted to keep it. All the football fans had to do was win it off him. Get a ball past him in an online game, and you go into the draw.

Of course we had to tell everyone; TV, in game messages, and plenty else.